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TOPICS
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OBJECTIVES - LEARNER WILL BE ABLE
TO:
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Business Trends:
- Cultivating a business in
diverse, global environments
- Major factors affecting Canadian
business.
- Ethical behavior, the environment
and social responsibility
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- To describe two universal business
trends and explain their importance, while identifying the
role of competition.
- To discuss current business trends
and their implications.
- To relate these trends to job and
career opportunities.
- To describe how environmental and
other ethical issues play a major role in all business planning
and actions.
- To discuss business profitability
and ethical behavior.
- To describe the process of decision
making by business managers.
- To list major environmental concerns
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| How Economic Issues Affect
Business: |
- To outline 4 basic economic/political
systems and compare their characteristics.
- To discuss the basic economic principles
of supply and demand, competition and how economic issues
affect business
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| Competing in Global Environments: |
- To discuss the importance of globalization
and the international market and explain the theory of comparative
advantage.
- To use the terminology of international
business to explain the workings of the international market.
- To describe the strategies for reaching
global markets.
- To discuss hurdles of trading in
world markets and identify international trade organization
and common markets.
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| The Role of Government in
Business: |
- To explain the historical role of
government in the Canadian economy.
- To discuss current government activities
which affect business and the role in which it can stimulate
or restrain the economy.
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Business Ownership &
Small Business:
- Forms of business organization
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- Identify the 3 basic forms of business
ownership and compare the advantages and disadvantages of
each.
- Discuss the formation & expansion
of the corporation.
- Define franchising & compare
the advantage & disadvantage.
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| Small Business & Entrepreneurship: |
- Define small business and discuss
its importance to the Canadian economy.
- List the qualities associated with
successful entrepreneurs.
- Explain how to start a small business
and the importance of a business plan.
- Summarize the major causes of small
business failures.
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Leadership & Organization:
- Leadership and management
- Organizing a customer-driven
business
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- Identify the four functions of management
and explain the various types of planning processes.
- Describe the role of each management
level in the corporate hierarchy and the skills needed and
explain the difference between leadership & management.
- Compare the characteristics and use
of various leadership styles.
- Explain the decision making process.
- Describe the various ways organizations
are structured and the current trends in organization design
and restructuring.
- Explain the importance of creating
organizations that are customer-driven.
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- Motivating Employees &
Building Self-Managed Teams
- Managing the Most Important
Asset- People
- Getting the Job You want
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- Describe the Hawthorne studies and
relate their significance to human-based management.
- Identify the motivation theories
of Mazlow, McGregor, Ouichi and Herzberg. And how motivation
may affect job performance.
- Explain the importance of human resource
management and describe current issues in managing human
resources.
- Identify the function of human resource
management.
- Discuss the effects of legislation
on HRM and the historical reasons for its development.
- To discuss self-assessment in relation
to career planning.
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| Producing World-Class Products
& Services:
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- To describe the production process
& explain the importance of productivity, reducing input
cost, and increasing the volume or value of outputs.
- To identify production process and
discuss modern production techniques
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Marketing:
- Developing & Implementing
Customer-Oriented Marketing Plans
- Building customer relationship
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- Define marketing & summarize
the steps involved in the process
- Discuss the marketing concept and
the evolution of customer-focused marketing.
- Identify the 4 p's of marketing and
differentiate and compare the various forms of market segmentation.
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- Developing and Pricing Quality
Products & Services
- Promoting & Distributing
Products & Services
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- Explain the terms products, and value
package, product line and product mix.
- Describe how businesses create product
differentiation for their goods and services.
- Discuss packaging and the role of
a brand, brand name, trademark, and generics.
- Identify & describe the stages
of the product life cycle and describe the marketing strategies
at each stage.
- List & describe the various elements
of the promotion mix.
- Describe advantages & disadvantages
of various advertising media.
- Explain personal selling & sales
promotion and the push & pull strategies to promote
goods & services.
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FINANCE:
- Managing Financial Services
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- Explain the role and importance of
finance and the responsibilities of financial managers.
- Outline the steps in financial planning.
- Distinguish between short and long
term financing & between debt and equity.
- Identify sources of short and long
term capital and how securities are brought and sold.
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